BERHIL, Omar; LABOSSIERE , Wilsonn. Digital experience and customer referral in banks in Morocco : The role of NPS in the phygital age. MANAGEMENT CONTROL, AUDITING AND FINANCE REVIEW (MCAFR), [S. l.], v. 2, n. 2, p. 21–38, 2025. DOI: 10.5281/zenodo.15665559. Disponível em: https://revue-mcfr.com/index.php/mcafr/article/view/142.. Acesso em: 6 oct. 2026.