TAHIRI, Asmahane. The impact of artificial intelligence on customer relationship management in Moroccan e-commerce platforms. MANAGEMENT CONTROL, AUDITING AND FINANCE REVIEW (MCAFR), [S. l.], v. 3, n. 1, p. 207–226, 2026. DOI: 10.5281/zenodo.19476934. Disponível em: https://revue-mcfr.com/index.php/mcafr/article/view/214.. Acesso em: 27 jul. 2026.