Vol. 2 No. 2 (2025)

Articles

• Innovation Dynamics in Moroccan SMEs: Strategic Challenges and Leverage Points

  Safae HAMMANI, Mimoun BEN ALI, Zouheir BOUSSOUF (Author)

  03-20

  • PDF (French)

• Digital experience and customer referral in banks in Morocco : The role of NPS in the phygital age

  Omar BERHIL, Wilsonn LABOSSIERE (Author)

  21-38

  • PDF (French)

• Theoretical analysis of the impact of taxation on investment and growth: Economic and social issues

  Ahmed LFARH, Abdelfattah KOUBAA (Author)

  39-59

  • PDF (French)

• The financing of tourism investment

  Imane BOUBAL, Aziz HMIOUI (Author)

  60-79

  • PDF (French)

• The performance of spot tax audits in morocco: an effective device?

  Ouafae MEHDAOUI, Elkebir ELAKRY (Author)

  80-107

  • PDF (French)

• ERP Systems as a Strategic Lever for Organizational Performance: An Empirical Analysis of Moroccan Companies in the Era of Digital Transformation

  Karim EL BETIOUI (Author)

  108-133

  • PDF (French)

• Interactions between tax standards and accounting standards: Crossed theoretical foundations and approaches

  Abdelfattah KOUBAA, Abdelghani BENTAHAR (Author)

  134-160

  • PDF (French)

• Managing personal data with AI in the banking sector

  Mimoun AOURAGH, Bouchra RAMDANI (Author)

  161-183

  • PDF

• Agricultural cooperativism: A theoretical foundations and its role in territorial development

  Boubaker KHIATI, Amina ECH-CHBANI (Author)

  184-201

  • PDF (French)

• A study of the determinants of the performance of audit firms : Modeling test using the PLS approach

  Amina ACHTOUK, Simohamed BOUAZIZ (Author)

  202-220

  • PDF (French)

• Fossil fuel consumption and economic growth in Morocco: what is the relationship?

  Najat MAKRANE, Khaoula BAHARI (Author)

  221-231

  • PDF (French)

• Management Control in the Age of Artificial Intelligence: Toward a Conceptual Model for Decision Support

  FatimaEzzahra LHALOUI, Imad AIT LHASSAN (Author)

  232-254

  • PDF (French)

• Crisis and organizational resilience: What is the role of the consultants'posture in change management?

  AbdELGhani BEKKAOUI, Sophia BEKKAOUI, Sana QARROUTE (Author)

  255-273

  • PDF (French)

• Artificial intelligence in HRM: what are the ethical considerations?

  Aya BOULEHOUAL, Khalid FIKRI (Author)

  274-293

  • PDF (French)

• Barriers to accessing sexual and reproductive health services for migrant women in the Eastern Morocco

  Jihane BELOUALI, Kamal GUERROUJ, Abdelkader YACOUBI (Author)

  294-321

  • PDF (French)

• Human capital, a factor of territorial attractiveness for investment

  Mohamed DAIFI, Nejla JBARA (Author)

  322-336

  • PDF (French)

• Banking performance and digital transformation: A bibliometric analysis using Biblioshiny

  Jawad ISBAI, Driss HELMI (Author)

  337-364

  • PDF (French)